Lash-Ed Issue 3 October 2018 - Page 12

Sylvia Liu's heavenly lash journey . . .

To all the lovely Lash-Ed readers!

I was so excited to be asked to share my story with you all.

I am Sylvia Liu, owner of Lash Heaven, supplier of luxurious lashes and products. I am originally from Stockholm (Sweden) but live in London with my partner and 3 children aged between 10 and 2.

My background is in Business Consulting and Advisory and I have a Bachelor Degree in Business Management and IT and a Master Degree in International Business. However, just before going back to work from my maternity leave with my second daughter, I was not sure whether my SAP Sourcing job was for me anymore. I wanted a less stressful job, work nearer my home and be part of my children’s lives. That’s when I decided I really wanted to learn something new, different, creative, something I could be passionate about, which did not require travelling and working around tight deadlines. So, after some research I was so surprised that I could learn something new in 1 day, I expected you needed to study at least 1 year in a trade before qualification considering I have studied 4 years in university.

Since joining the lash world at the end of 2013, I started “Little Beauty Boutique”, my little lash salon in my house. I worked part-time at first. I entered my first competition and I was awarded “International Lash Artist of the Year 2014” by Sugarlash Pro in 2014. I was on holiday when the winners were announced and it was wonderful receiving so many messages saying “congratulations” in the morning from my lash friends. This really gave me confidence and a boost that I was doing something right.

Quite early on as a lash artist, I noticed there was definitely a gap in the market for a great lash company offering a wide range of high-quality products in the UK. Soon after launching Lash Heaven in April 2015, I was invited to speak at the Lash Convention by Frankie Widdows. I was so grateful for this opportunity, to meet so many lash artists all under one roof. This is where I met the lovely Hanna Putjato, owner of London Lash Pro, whom I instantly connected with, we’re still very good friends and I truly admire her in everything she does. Hanna invited me to judge at Lash Battle Competition, which is such an honour. Since the launch of Lash Heaven, it really has opened so many doors for me especially internationally. I have spoken at conferences and judged many lash competitions all over the world.

At Lash Heaven, we have our own branded products including best-selling products like FIERCE Adhesives, Divine Silk Lashes, Noir and Pro Lashes. We were one of the first companies to promote and ultimately make the CLEAR Glue popular in the UK! I am so thankful to the talented group of girls in my team, we are friendly, strong, independent and of course for their amazing lash skills.

This year, I have taken a step back from social media and travelling this year. It has been a very busy year in multiple areas of my life, for good reasons! Over the summer, we acquired a new premise which required a lot of building work, we have moved our warehouse and we are in the midst of opening our very first Lash Heaven salon. On top, we have recently moved family home and so the children have had to change schools. I like to be fully involved and know what is happening at all times, but as you can imagine, these changes can take up a lot of time.