soon caught on to the idea and fitted sand landscape market
infilled surfaces, over a suitable shock and it incorporated
pad, into their playgrounds. Verde’s first softer polyethylene
private lawn was installed in the summer fibres and a
of 1990 and was only replaced 20 years thatched base to
later for a cricket practice strip in the create a much more
same garden. natural appearance.
Verde immediately
By the beginning of the 21st Century started to export to
the internet was born. Verde started to countries such as
adapt their range of sports products, Dubai, Cyprus and
to become more suitable and attractive the Canaries where
to the domestic landscape market. grass was difficult to
They launched a website and started grow.
mainly of relatively cheap alternatives
for the landscape market. Small rolls
to sell grass for gardens around the
UK. In 2001, Verde took a bold step and Around this time, the rest of the world
decided to sell their range of grasses to had started to invest heavily into
garden centres across the UK, offering the design of new yarns to be used
merchandising, product and concept predominantly for the landscape market.
training and basically encouraging the Single strand monofilaments and new
promotion of this new idea on a much texturizing procedures meant that
larger scale. Verde exhibited at GLEE, an combining yarns of different heights,
exhibition that, at the time spanned over shapes and colours were possible.
9 halls. Within their first year Verde had
over 150 garden centres selling grass In 2010 Verde launched a new product
for them and within the next 12 months known as ‘Verdelawn’ which capitalized
many had decided to stock at least 2 on this concept. It was an immediate
versions to increase their potential sales. winner and was launched out to Builders
Merchants to be wholesaled around
LANSCAPE GRASS AS IT IS the UK. Many new products have
KNOWN TODAY since been launched such as Groovy
By 2004 Verde had launched a new type Grass, Verde Prime and other vibrant
of artificial grass, their Verdeluxe. It was coloured grasses. Verde Garden Grass
the first of its kind to be offered to the and Verde Home turf are relatively new
additions to our
landscape range
and we continue
to work on new
developments all
the time.
By 2015 the world
went crazy with
artificial grass.
China and the Far
East went into
mass production,
are now sold via supermarkets to pick up
and put in your shopping basket. Carpet
Stores, Builders Merchants, Garden
Centres and Numerous other outlets,
wholesale large rolls for landscapers and
private customers to collect and take
away. You can buy a piece of artificial
grass of any size on the internet but very
few people are able to quickly tell the
good stuff from the cheap imitations’.
VERDE NOW … 100% MADE IN THE UK
So what next. Verde have always prided
themselves of manufacturing in the
UK and are currently in the process of
launching a 100% UK manufactured
artificial grass for the landscape market.
Joining together with a brand new
production plant in Scotland, Verde have
redesigned their popular Verde Lawn.
The yarn will be extruded in Scotland,
it will be tufted into artificial grass in
Lancashire and then coated with a
latex backing which is manufactured
in Manchester.
The New Verdelawn will have a 35mm
pile height, be lovely and soft, yet retain
its well-known resilient characteristics.
It will not be cheap but it will be durable,
heavy duty, look extremely realistic and
will now be made 100% in the UK.
“Verde have always prided
themselves of manufacturing in
the UK and are currently in the
process of launching a 100% UK
manufactured artificial grass for
the landscape market”