Trend 1: Greenhouses Being Used To to the exclusive growth of fruit and spaces. While recent customers may
Serve Organic, Veg-Based Diets vegetables for customers and their have initially purchased a Hartley
families. Botanic greenhouse with horticultural
At the heart of greenhouse ownership production in mind, once installed,
in 2019 lies the fact that many Many Hartley Botanic customers cite they soon become a peaceful place
people want to live more healthily that their greenhouses give them to enjoy the garden or the fruits of
with a focus on enjoying good quality surety of the quality of the produce their gardening labour, away from the
fruit and vegetables which they are they eat. They can guarantee the intrusions of modern life.
confident producing themselves. The food they produce is organic and
manufacturer found that while 95 they believe the fruit and veg they 30 percent of recent Hartley
percent of customers expected to use grow tastes superior to supermarket Botanic customers also expected to
their greenhouses to grow food and equivalents. specifically use their greenhouses
decorative plants, most of them did so
because they wanted to eat better.
Some of Hartley Botanic’s customers
exclusively use their greenhouses
for food ‘production’ with even very
large structures being given over
Trend 2: Greenhouses As
Multipurpose Spaces
The second most significant predicted
trend citied around greenhouse usage
was their purpose as multifunctional
as an al fresco entertaining space at
the point of purchase. A greenhouse
allowed them to extend the length
of time it was possible to entertain
outdoors and many customers use
them as additional, al fresco areas for
socialising 8 or 9 months of the year.
Issue 35 2019 Landscape & Urban Design
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