FRANK KEY AND BRADSTONE RULE THE
‘PATIOWORLD’
Bradstone is already seeing a positive Katharine Topham, Group Marketing Patioworld will be open seven days
impact thanks to the success of the Manager at the Frank Key Group a week, all year round, offering both
Frank Key Group’s highly anticipated comments: “The evening was deemed landscapers and their customers quick
‘Patioworld’ at Brookfields Garden a real success and a great showcase of and easy access to purchase product.
Centre, Nottingham which launched the partnership between Frank Key earlier this autumn. The impressive Group and Bradstone. Frank Key Group Limited, is a large
“At Frank Key’s, we recognise how merchant and tool hire specialist
important it is to help guide both across Nottinghamshire, Derbyshire,
landscapers and homeowners alike Yorkshire and Lancashire.
new landscaping display, which
features a full suite of Bradstone’s
paving range, alongside extensive
stock and building products, was
unveiled at a VIP trade launch on the
evening of Thursday 13 September
on their journey to making the right
paving choice for their project or
privately owned, independent builders
Since 1907 Frank Key have been
renowned for supplying market-
2018. outdoor space. We believe that, by Those landscapers who attended the striking display space, we will make exclusive event were able to explore this journey even easier for our the full breadth of Bradstone’s customers.” stock interiors, landscaping, civils
Jen Monaghan, marketing manager providing high quality plant and tool
at Bradstone, comments: “Consumers hire equipment.
portfolio of domestic hard landscaping
products, including porcelain,
ethically-sourced natural stone,
complementary garden products such
as edging and walling, and driveway
investing in an immersive and visually
can find it difficult to make a
purchasing decision based on one
leading building, plumbing and
timber materials. Built on family
values, Frank Key has grown to now
and drainage products, as well as
Bradstone is a market leader in
manufacturing and importing
block paving. paving sample or an image from a Guests were able to enjoy a host bring our products to life is a valuable of special offers and landscaping asset. encompassing product range includes
“Given the early success of Patioworld, walling, edging or coping, as well as
we are keen to explore what other driveway block paving.
giveaways on the night, as well
as a delicious hog roast which
proved incredibly popular. Live
demonstrations by product experts
resonated particularly well, with
challenging issues such as cutting
curves and awkward cuts being
brochure, so to have this space to
creative visual merchandising can
be developed to help our landscaping
partners explore the Bradstone
range.”
concrete and natural stone paving
for the domestic market. The all-
natural or reconstituted stone paving,
For further information, visit
www.bradstone.com or call
01335 372 222.
tackled.
Issue 35 2019 Landscape & Urban Design
33