Genesis Plant Marketing
C
arpinus betulus `Rockhampton
Red' LOCHGLOW was a discovery
that started as one seedling in a
batch of several thousand at the
forestry nursery of Geoff and Pattie Locke in
Rockhampton, Gloucestershire. Genesis Plant Marketing took the product on
and after a number of years working to get
production up and running there are now
suppliers in the UK and Europe and material
working its way through to Canada and the
USA. Really marketable novel trees have been
hard to find for many years and the industry
now seems much more alert to adding
novelty into their portfolios and we are
looking forward to playing our part in that
process.
It stood out because of its intense and rich
autumn colouring that developed when
autumn temperatures started to fall giving
the striking effect of autumn orange to red
vermillion leaf colour. Being careful growers
they wanted to test the variety properly
they grew the seedling to many metres in
height alongside their other transplants
and year on year it maintained these vivid
characteristics. Geoff and Pattie Locke have developed a
web page with lots more images and history
of the variety on the website Suppliers in the UK.
After almost 15 years of patient observation
it was clear they had a marketable product.
A subsequent discussion with Nick Dunn of
FP Matthews suggested that they might have
something really novel worth marketing that
would create some excitement in the tree
trade.
30 Landscape & Urban Design
www.mountpleasantfarmandforestry.co.uk
If you think you have found a new variety
then Genesis provide a complete service
to plant breeders including the appraisal of
new varieties whether that be a tree, shrub
perennial or annual. Trial agreements and
plant breeder’s rights patent applications
and marketing agreements and much more.
See www.genesis-plantmarketing.co.uk for
much more information on services and
varieties.
Geoff and Pattie Locke at Mount Pleasant
Farm & Forestry [email protected]
Stephanie Dunn-James at FP Matthews Ltd
[email protected]
Simon Williamson at Ready Hedge Ltd.
[email protected]
Henk Hubers Batouwe
[email protected]
For enquiries or supply please contact
[email protected]
+44 (0) 1621 874808
www.genesis-plantmarketing.co.uk