Mind Trap Sponsored By Idverde Raises
Funds For Charities
T
he RHS Chelsea Gold medal
winning garden, Mind Trap
sponsored by idverde raised £838
for charities that help people in
tough times.
Plants from the garden were sold off at
the end of the show raising funds that will
be shared between charities Perennial,
Inspire and the Heads Together campaign.
Mind Trap, designed by Northern Irish
designer Ian Price and sponsored by green
services provider idverde, represented
what it is like to struggle with depression
and aimed to draw attention to mental
health issues.
Appearing in the Fresh Garden category,
the garden received a great response from
visitors, as well as a top medal from the
RHS judges. The charities supported by
the garden all highlight the fact that when
life gets tough, it is often mental health
that suffers.
Perennial is the only UK charity that exists
to help horticulturists and their families
during their most difficult times and
support them as they rebuild their lives.
The Heads Together campaign brings
together eight mental health charities with
The Duke and Duchess of Cambridge and
Prince Harry to end stigma and change
the conversation on mental health. Inspire
74 Landscape & Urban Design
is a Northern Irish charity focussed on
promoting wellbeing for all.
Nick Temple-Heald, CEO of idverde UK
comments:
“As Europe’s leading green services
provider, working in some of the UK’s
most beloved green spaces, we know how
important the green environment is to
mental and social health and wellbeing.
When we found out about Ian’s ‘Mind
Trap’ concept, we instantly recognised it
as an effective way to raise awareness
for mental health issues, but also for the
important role that our nation’s green
spaces play in the maintenance of good
mental health.
“As a large employer, we know that these
issues will affect a number of our team
members and the communities we serve,
so we also want to show our support for
the organisations that can provide support
and assistance when people are in need.
Charities such as Perennial and Inspire,
plus the highly-publicised Heads Together
campaign, all show people that there is
help available when life gets tough and
that it’s OK, not to be OK, which is the
central message of Mind Trap.”
Anita Bates, Director of Marketing and
Development at Perennial comments:
“When people face difficulties in life,
it is not just the financial and practical
effects, it almost always takes its toll
both mentally and emotionally. Our
Caseworkers help clients with all aspects
of getting their lives back on track and
mental wellbeing is a huge part of that.
The Mind Trap garden was testament
to the skill and hard work of the many
wonderful people working in the
horticulture industry, as well as being a
great opportunity to raise awareness of
our services. We want everyone in the
industry to know that we are there to
support them, should they ever need it.”
As the most high profile events in the
industry, the RHS flower shows are a
valuable platform for raising awareness
among the horticulture industry and the
garden-loving public. Following on from
the success of the RHS Chelsea Flower
Show, Perennial will be exhibiting at the
upcoming RHS Hampton Court Palace
Flower Show with the Perennial Sanctuary
Garden, designed by Tom Massey.
The garden is spiral design, with a
changing colour planting palette to
represent the journey a Perennial client
makes as they move from the chaos of
their personal circumstances to safety
with Perennial’s help.
www.perennial.org.uk