MASSIVE SMALL plots next stage of a campaign to inspire
a better urban society across the world with London &
NYC kickstarters
Massive Small is campaigning for many
more small-scale urban changes like this
community services project in Khayelitsha,
South Africa.
Massive Small wants to encourage many more small-scale projects, like this Better Blocks project
in the USA, to help improve urban environments.
Urbanist group gathers international thought leaders in a drive for
‘bottom up’ change on a massive scale in our cities.
MASSIVE SMALL 's kickstarter programme will feature:
•
Global urbanist network MASSIVE SMALL launched the latest
phase of its campaign called “Make MASSIVE SMALL Change”
Mzukisi Kewana (MK), Khayelitsha
to help build better urban societies, through ‘kickstarter’
London Kickstarter: Cowcross Gallery, 77 Cowcross Street,
Farringdon, London, EC1M 6EL, September 9, (6pm - 9pm)
•
New York Kickstarter: September 30, (6pm - 9pm)
crowdfunding events in both London (September 9) and New York
The Kickstarter events will:
City (September 30) which aim to raise significant contributions to
•
scale up its activities.
MASSIVE SMALL is calling on city governments, urbanists,
Show how small changes at scale transform people’s
enjoyment of urban areas
•
Highlight massive impacts of campaigns such as La Corneuve
architects, civic leaders and communities and anyone who
in Paris, Dallas residents’ ‘Better Block’ suburb transformation
wants to make the place they live better worldwide to change
and the Ugly Indian ‘undercover clean-up’ project in
behaviours and make changes to the system to encourage many
Bengaluru, India
more small-scale projects and help transform the way that urban
environments are planned, built, improved or used.
•
such as MASSIVE SMALL’s London Popular Home Initiative for
Through its work with cities and people throughout the world,
MASSIVE SMALL has identified an urgent need for simple-touse ideas, tools and tactics to be widely published and shared
by city stakeholders at all levels. These assets will enable city
Weigh up officially-sanctioned ‘bottom-up’ change projects
the Mayor of London on housebuilding changes
•
Raise funding for disseminating the toolkits and publications,
and running workshops to inspire community change.
governments - that have a rigid ‘top-down’ approach to delivering
Kelvin Campbell of MASSIVE SMALL explains: “A lot of positive
policies - to better understand the value of and then nurture and
energy for improving our cities and making neighbourhoods
scale up ‘bottom up’ community projects.
more liveable is lost because local groups feel worn out taking
This melding of the ‘top-down’ and bottom-up’ is a marked shift in
systems thinking, enabling cities to deliver small and sustainable
improvements on a massive scale - rather than the many ‘oneoff’ or curtailed small change projects seen today. This is called
‘making MASSIVE SMALL change’.
on ‘the system’. The project is clearing away the undergrowth,
reforming traditional top-down systems to enable ‘bottom up’
actions that can be widely scaled and replicated. This campaign
is building a more democratised urbanism that will unleash small
changes at every scale to deliver massive small change. Our
Kickstarter drive will fund campaign tools that allow city officers,
Led by Kelvin Campbell (visiting professor at The Bartlett Centre
civic leaders, urbanists and communities to make innovativ