LandEscape Art Review // Special Issue - Page 149

Ehud Schori
Land scape
CONTEMPORARY ART REVIEW
How do you go about naming your work ? In particular , is important for you to tell something that might walk the viewers through their visual experience ?
I very much enjoy the malleable nature of language and my titles attempt to evoke multiple interpretations , much as I intend with the imagery . Since Duchamp tilted the academy on it ’ s head by using a title to entirely reinterpret a mass-produced object as art , I tend to think of titles as opportunity for exploration rather than redundancy . Titles can reinforce the fact that art does not exist in a vacuum ; cultural contexts exist whether intended or not and I prefer to acknowledge the sources . The titles for my Viral Theories work indicate fragments of potential narratives that I hope viewers will infill with their own chronicles or associations . For example , “ there was no warning system for it ” or “ butterfly effect ” refer to unseen warnings and vital connections of cause and effect between natural , cultural , and social forces . Similar interpretations can be made from the Atlas for Invisible Territory series : Domain , Continuum , and Network . the structures that shape our knowledge , our memories , our fears , and our physical experiences .
Over these years your works have been exhibited in several occasions , including your recent show at Sanchez Art Center , San Jose Institute of Contemporary Art . One of the hallmarks of your work is the capability to create a direct involvement with the