membership
The Results Are In ! 2017 Membership Survey by Drew Gaskins , specialist , Membership and Kristy Albrecht , associate specialist , Marketing and Membership
In March 2017 , APHL launched the 2017 Membership Survey . The survey was performed utilizing APHL ’ s Institutional Research survey platform . It is critical that we , as an organization , provide our members an opportunity to provide feedback on the value of APHL membership and identify opportunities to better serve their needs .
After reviewing the responses from the 265 survey participants , we are proud to report on the overwhelmingly positive feedback that we have received . In addition , we identified a few areas where APHL needs to increase our marketing efforts . This article provides some key takeaways , but a standalone publication with more detailed information will be developed in the near future . Special thanks to APHL ’ s Institutional Research team for providing the results in both quantitative and qualitative formats .
Satisfaction Results
The member survey assessed the following areas of membership :
• member benefits
• products and services
99 % of���s�o�����s�a����sa�isfi��� o���o�����a��sa�isfi�����i��� their APHL membership
• meeting and forums
• staff interactions
• intangible resources
You ’ re the best ! Thanks !
• member engagement .
From a macro perspective , the numbers indicate that members most value APHL ’ s training and continuing education opportunities , timely and up-to-date information , the opportunity to convene , collaborate and network with peers and subject matter experts , and APHL ’ s position as a liaison and voice in advocating for the needs of public health laboratories with various decision makers and funders . While these were the most frequently valued benefits of membership , they are in no way a comprehensive list . We have come to understand that , although the large majority of the benefits offered to our members are regularly used and highly valued , additional promotional efforts are required for activities with lower levels of familiarity , such as our Global Health volunteer opportunities , the Survey Resource Center , Federal grant guidance documents and the member search tool .
The Membership Department looks forward to applying the lessons learned from these responses . Thanks to all who participated in this vital evaluation . We value members ’ feedback and strive to make the APHL membership experience even better . n
97 % of respondents recall good or excellent interactions �i��������s�aff
Top Intangible Resources
Informal Professional Collaboration with Colleagues �f�������s�o�����s���o��a����s��of�i�fo��al�colla�o�a�io�� o��o����i�i�s��i������i��coll�a���s��97 % ����o�������i���sa�isfi���o�� �����sa�isfi����i���������so��c�
APHL ’ s Crisis Response �f�������s�o�����s���o��a����s��of� APHL ’ s crisis response , 98 % reported being sa�isfi���o�������sa�isfi����i���������so��c�
APHL ’ s Communication / Marketing of the Value of PHLs �f�������s�o�����s���o�follo�������s�co����ica�io���a����i��� of������al���of����s��91 % ����o�������i���sa�isfi���o�������sa�isfi��� �i�������s��a����
26 LAB MATTERS Winter 2018
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