collaboration with our print designers. We decide
Teen Doodles T-shirt for boys is one of my absolute on which all over prints to go with and what designs
favorite pieces. It has that street edgy feel to it, loads that are best suited for the different deliveries. When
of humor and it speaks volumes about our design the proto samples arrive, we fit the samples on our
approach at Molo. On the girls’ side, I love the in-house models to make final corrections before we
Poetry in motion dress, Cixi. It has a sporty reference receive our sales samples five months later, ready to
coming from the stripes and contemporary feel be presented to our buyers. on them on them
with the batwing sleeves. The oversize fit creates a them on
contrast that keeps it interesting. on them on them F RO M C O N C EP T T O P R O D U C T I O N ,
on them on W H AT I S Y O U R FAVO R I T E PART ? The start
on them on them on them on
on
on them on them on them on
D O Y OU REMEMBER TH E F IRST PIE C E is, of course, always very interesting and inspiring.
Y O U EVER DESIGNED ? W H AT WA S Getting the final samples home is like opening
Y O U R INS PIRATION F O R IT? It all started presents at Christmas Eve. on them on them
with a jacket with sewn-on knit pockets shaped like them on
mittens that made every little childish soul go weak in W H AT AR E Y O U R B ES T T I P S FO R
the knees. The next year it was a jumper with a lovely BA L A N C I N G WO R K AN D P ER S O N AL
but humorous cow print that stole the show from all L IF E ? That’s a difficult one – and I think for most
the other tops in the children’s store. This trend has people nowadays. However, the trick must be that
continued, making the clothes so attractive among work should feel like your hobby because then it is
our fans that the same pieces are sold again and never too much. on them on them
again as second-hand at very high prices. on them on them on t
on them W H AT I S Y O U R FAVO R I T E T H I N G AB O U T
on them on
on them on them on
on
D O Y OU HAVE A FAV O RITE PIE C E ? The
on them on them on them on
on them on
hem on them on
C A N YOU TELL US A BO U T YO U R W O RK I N G I N T H I S I N D U S T RY ? Working
D E SI GN PROCESS ? It always begins with an with kids and fashion at the same time is very
inspirational trip to some of the fashion capitals of the rewarding because you get the pulse from the
world: London, Paris and New York. This time, our fashion scene but in an unpretentious environment.
heads of design traveled to London to find inspiration There is nothing better than to get a message from a
in the vibrant and multi-cultural fashion scene that mom saying that her child will not take the new Molo
London offers. “I always come back inspired with clothes off but wants to sleep in it. How cute is that?
a multitude of ideas from observing people. How on them on them
people combine colors, what fits they wear and IF YO U C O U LD G O B AC K I N T I ME T O
how they mix different trends as well as high street, TH E CR EAT I O N O F MO L O AN D G I VE
contemporary and luxury fashion is a never-ending YO U R S EL F O N E P I EC E O F AD VI C E,
source of inspiration. Inspirational trips are vital to W H AT WO U L D I T B E? Actually, it would be to
kick start the creative thought process”, says Louise do it all over again. Everything is a learning process
Klausen. Hereafter starts the design process in close and once you stop learning you stop developing!
on them on
on them on
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