La Petite Special Issue 7 - Page 97

order to create an innovative collection with lots of Nordhavn, Denmark. Both the Headquarters and new twists - but without compromising on quality. warehouse are there. We design our collection based on how kids are developing throughout the years in what they find W ILL YOU TELL US ABO U T H O W interesting and fun. Also we’ve learned that it’s all MOLO BEGAN? The idea for Molo came from about innovation. The world is full of clothes, so a desire to be ‘the naughty boy in the class’ and to in order to survive there should be a reason-to-be spice up kids fashion, which at that time was very for your brand and that you can obtain through light blue and baby pink, to put it crudely. It was innovation. W W W. M O L O . C O M W H E R E IS MOLO BASE D ? Molo is based in time for a change. We wanted to create a kidswear brand with edge and an urban and playful look/ W H AT S EAS O N AL ELEMEN T S expression. We started from complete scratch in IN SPIRED T H E P R I N T S AN D C O L O R an apartment in Copenhagen with only two sets of PA L ATE? For what inspired us, please see the hands to do everything from designing, purchasing, answer just above. In terms of the color palette sales, marketing, administration to logistics. we have worked around a lot of pastels, different denim washes and deep blue, green and burnt W H E R E DOES THE NA M E C O M E tobacco colors. FR O M ? The brand name was actually D O YO U H AVE A FAVO R I T E P I EC E? It’s established more than 10 years ago by the CEO always difficult to pick out a favorite piece when Mogens Jepsen and his former colleague, a you absolutely love the entire collection. But with designer called Louise Frederiksen. Molo is a that said, we have a few must haves from this composition of the two first letters in each season, including the yellow “one day we will take of their names. over the world” sweat, the sherpa jacket in denim or the butter soft buffalo brown leather jacket for W H E R E DID YOU FIND TH E the boys and a pair of soft corduroy dungarees, IN SP I RATION FOR YOU R AW 16 flared vintage denim jeans or a nice, soft botanical C O LLECTION? In our AW16 collection we print. are working with three different design stories for each the boys and girls. The boys’ collection is W H AT M ES S AG E D O Y O U H O P E T O inspired by the wild west, comics, and cabinet of C O M M UN I C AT E T H R O U G H T H I S wonders, where the girls’ collection is inspired by C O L L E C T I O N ? We hope to communicate the gemstones, modern romance, and cutesters. that this is so far our strongest collection showing Our designers find their inspiration from all over the casing that it’s possible to make comfortable, world in everything from music, books, postcards, practical and yet still interesting and modern travels and museums to people on the street, kidswear without compromising on quality and fit. buildings and flea markets. After that they will look into shapes, materials, trends, colors etc in W H AT IS Y O U R I D EAL, C R EAT I VE | 95