CAN YOU TELL US MORE ABOUT YOUR S / S18 COLLECTION ? WHAT IS IT ALL ABOUT ? “ In harmony with nature ” is the inspiration for this S / S18 collection . I have visited numerous Japanese gardens throughout the years , both in Japan and in other countries , and I am always struck by the serenity and precise balance of the landscape . Central to the design of a Japanese garden is the appreciation and respect for nature , and the wish to live in harmony with one ’ s surroundings . In designing this collection , I was inspired by the intricate and intense planning that goes into creating a Japanese garden . Every element of the garden has a purpose , and every detail is contemplated . Attention to detail is key , and the beauty is in the details . Likewise for my designs , every
MANY OF OUR READERS ARE INTERESTED IN WORKING IN DESIGN IN SOME CAPACITY . DO YOU HAVE ANY ADVICE TO SHARE AS THEY PURSUE THEIR DREAMS ? Design is an amazing field to be in . I love designing every new collection . My previous career was not in the design field , so I came to it later in my life . One of my challenges has been trying to find a happy balance between family and work , and I think being in design and running my own business affords me the flexibility of being able to do so . This goes to show that it doesn ’ t matter how or when you turn to design , but that you decide to pursue your dreams and do so . In the long run , what matters is how you spent the time and that you enjoyed it . button , zip and seam is thoughtfully placed , and every design feature on the clothing is carefully considered . I combined classic knit patterns with floral and nature inspired cotton fabrics to design flowing summer dresses and skirts , as well as playful outfits for both boys and girls . This collection includes “ couture ” requests from my daughters , which include the drop waist floral Christy dress ( Eden ’ s request ), the twirl-worthy Gisele dress ( Zoe ’ s idea ) and the multi-layered Cara tutu skirt ( Elise ’ s favorite ).
IF YOU COULD GO BACK IN TIME TO THE START UP OF EDEN & ZOE AND GIVE YOURSELF ANY ADVICE , WHAT WOULD IT BE ? Just do it ! It took me a little while to make the plunge and start my own business . There were so many uncertainties , and many things I had to learn and work out at the start , so I would have loved to have known that I was making a good decision !
CAN YOU TELL US ABOUT YOUR STORY AND WHAT INSPIRED YOU TO START EDEN & ZOE ? Eden and Zoe are the names of my two daughters ( I have had another daughter since named Elise ). They are my inspiration and motivation . Eden & zoe was started with a wish to keep my daughters comfortable , cozy and stylish . My girls decided that their knitwear was too “ itchy ”, so I started looking into natural materials like cashmere , merino wool and pure cotton for them . I found it hard to find quality knitwear in styles that I / my girls liked , so I decided to
WHAT HAS BEEN THE MOST MEMORABLE MOMENTS IN REGARDS TO YOUR BRAND ? I always look forward to when each new collection comes in , and seeing my daughters try on the different pieces and choose their favorites . I also love seeing our clothes on all the boys and girls who wear them . So far , I ’ ve been thrilled with the warm reception that we have received from our customers , reviews and other industry players . I hope to experience many highlights as I work to build the brand and reach out to more customers . create the clothes myself . My aim is to make knitwear for children that is sophisticated and understated . I believe in classic styling with a modern twist . I like to think about the details that make a garment unique , yet timeless . Most importantly , it is about your child feeling comfortable and confident in what she / he is wearing . I believe in quality clothing that will last and can be shared with other little ones .
ARE THERE ANY EXCITING PROJECTS IN THE FUTURE THAT YOU COULD SHARE WITH US ? In the short term , I am excited about having launched our new “ In Harmony with Nature ” spring / summer 2018 collection , and focusing on designing subsequent collections . In the long term , I ’ m looking forward to growing my brand , and having more children enjoy my designs .
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