QUESTION & ANSWER
WITH
PLAYTIME NYC
CAN YOU GIVE US SOME BACKGROUND ON PLAYTIME NEW YORK AND WHEN IT STARTED ? The Playtime trade show started in January , 2007 in Paris . The idea of showcasing a complete range of products from clothing to accessories , baby gear , gifts and home décor was very new at the time ! The show grew rapidly and this success allowed us to launch an edition in New York in August , 2010 . Now , we see that retailers are developing more and more concept stores where you can find clothes next to kitchen furniture , because people are looking for an entire curated lifestyle , and not only clothing . And this is really what makes Playtime so special . continents , and bring it into one place ! In a more general way , buyers are also overwhelmed with logins and passwords from dozens of different vendors who each have a different system that they need to adapt to . It transforms the ordering process into a nightmare for them , when our only focus should be to make things easier . Playtime Online gives them a system that ’ s very similar to a B2C website , with the same ordering process for all brands . All buyers , once verified by our customer service , will be given free access to the brands ’ entire collection , unless the brand has restricted its account . Buyers will then be able to manage their favorites , chat live with any brand , and eventually place direct orders .
WILL YOU TELL US MORE ABOUT YOUR UPCOMING ONLINE TRADE SHOW AND HOW IT WORKS ? For the past few years , we ’ ve noticed that most B2C online platforms were developing their physical presence , in order to get to the next level in their
WHERE DOES THE COMPANY NAME COME FROM ? My daughter ’ s name is Ava and we gave it to her with Ava Gardner as an inspiration . Gardner and the Gang signifies my children and all the rest that want to join in with them . development . We are deeply convinced that opposing physical and online is something of the past : They are two completely different experiences , and they need to be brought together in order to go beyond the limitations that they each have . As trade show organizers , our responsibility is to give brands
WHEN ARE THE NEXT DATES FOR PLAYTIME NEW YORK ? The 16th edition of Playtime New York will take place from August 5-7 , 2018 at the Metropolitan Pavilion and Altman Building . a visibility that they can ’ t get on their own , and offer buyers a selection that ’ s different from the next store ’ s . Going online with Playtime ’ s strong physical grounding , is the obvious choice if we want to give brands an all year round visibility that we can ’ t give them otherwise . What we want to offer buyers is a selection that is normally spread into 4 different shows and 3 different
HOW MANY COLLECTIONS AND / OR BRANDS ARE YOU EXPECTING TO BE AT THIS UPCOMING TRADESHOW ? The show will gather 200 collections ranging from fashion to lifestyle . Actually , the show has never been so busy and we are now limited by space . Last
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