In what ways does the beauty space lend itself to female empowerment?
“When we’re referring to cosmetics and beauty, it’s not so much about needing to wear makeup to attract certain things into your life, whether it be a man or getting the job you want. It’s more about self-expression. And if a bold red lip makes you happy, then that’s what you should do.
“That’s why we’re seeing all of these really crazy colors like bright blue and purple lipsticks. We’re viewing beauty differently than we used to. It’s not ‘wear all of this stuff so that you’re prettier and part of the group and so people will like you more.’ It’s more about being an individual and using makeup for fun.
“Experiment, have fun with it…and the thing is, if you are not into makeup and you don’t want to wear it, that’s fine too. Take care of your skin. I think the beauty industry is really embracing that it’s not about trying to fit into a norm or trying to be better, it’s just about you.”