STAND UP FOR YOUR BEAUTIFUL RIGHTS
What was your vision for the line?
“The formulas that I developed for Beautiful Rights are the formulas that I always knew I wanted to include if I launched a brand. That portion of it went really, really quickly. But the concept, the giving back, is what drove it forward.
“As for the line, Pantsuit Pink is modeled after the shade we saw all through campaigning. Politically Pout is more neutral, kind of like when you’re being politically correct. For Gloss Ceiling, I was thinking about the type of woman who’d be wearing this. It’s super sheer, super hydrating, and everyday.
“Lip products are in everyone’s handbag, so that’s where I wanted to start, but I have ideas for other cosmetics.”
How did you decide who to give back to?
“One of the biggest components of this brand, and right now it’s an online-only product, is that when you check out you get to choose which charity you donate to. Originally, when I started I was focused on Planned Parenthood—but there’s so much more to women’s rights than just reproductive health.
“So I did a bunch of research and we have six different organizations we donate to: Planned Parenthood, ACLU, Lambda Legal, Legal Momentum, Emily’s List, and MomsRising. So these organizations all touch on different aspects of women’s rights and I added MomsRising because, for me, it’s really important that women get paid maternity leave.
“I used to work for a manufacturer where there were tons of women. It was the beauty industry and there was no paid leave!
“Also, it’s important to note that the 20-percent donation to the organizations is on the sales of the product, not on the profits. I decided on 20 percent because that’s, percentagewise, how much less women are paid than men.”
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