Kushe' Magazine Volume II December 2013 | Page 26

The Fashion House of Léonché’: Almira Wilson I n March 2006 fashion designer and entrepreneur Almira Wilson unveiled the fashion label Léonché. Léonché (pronounced “lay-on-shay”) is a result of Almira’s will to expose the world to the unique fashions of various cultures. Léonché originates from the French translation for lion. Why lion? A lion exemplifies a strong, independent and courageous spirit, which is everything Almira wants Léonché to be. Born into a background saturated with art, culture and style, Almira welcomed her rich heritage into every aspect of her fashion line. Her work has been displayed in pivotal runway shows around the country. The latest events include Harvard University's Annual African American Summit, Georgetown University’s ASA Annual Fashion Show, St. Johns University’s ASA Annual Fashion Show in New York, DC Fashion Week, Maryland Fashion Week, Northern Virginia Fashion Week, The Susan G. Komen Fundraiser, and the 2010 and 2012 Africa Fashion Week in New York. For years, Almira has been designing international garments for men, women, and children that exhibit fabrics from Africa and Europe. Although her parents originated from Sierra Leone, West Africa, Almira’s family roots extend to Senegal, Gambia, Morocco, Liberia, and Guinea. In the future, Almira seeks to work with designers based in Sierra Leone and other West African countries to establish manufacturing plants that will support job creation. In the interval, Léonché will continue to serve men, women and children of all sizes and bring new and creative fashions to the marketplace. Almira confirms to Kushe’ “Léonché promises to be more than your average fashion label. Léonché wants to be your new standard”. 26