KU Annual Report 2016 | Page 9

Promoters 76.4 % Passives 15.6 % Detractors 8 % PARENT SATISFACTION KU’S 2016 NET PROMOTER SCORE: +68.3 Net Promoter Score ® is an index used internationally to measure and benchmark customer satisfaction and loyalty. Scores range from -100 to +100. Any positive score is good, and scores of 50+ are generally considered exceptional. 7