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to effectively tackle the pervasive adoption of pre-natal sex selection. The most important achievement from WPC’s implementation experience was the clear understanding of the need to employ a multi-pronged strategy in order to effectively tackle the spread of sex selection. This involved the delineating of clear-cut roles for the stakeholders associated and ensuring that a collaborative approach is undertaken by all. In order to address the rampant practice of sex selection, Government of India enacted the Pre-Natal Diagnostic Techniques (PNDT) Act in 1994, which prohibits sex selection and sex determination for non-medical reasons. However, despite this legislation and the ongoing work by civil society organisations to foster mindset change, the 2001 Census revealed the CSR to have substantially worsened. This was followed by an amendment of the PNDT Act in 2004, to Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act, in order to provide for the prohibition of sex selection before or after conception and for the regulation of pre-natal diagnostic techniques. Nevertheless, the 2011 Census has revealed glaring gaps in the Act’s implementation, as CSR figures continue to decrease at an unnerving rate. Moreover, the Census data emphasises the severity of the matter as pre-natal sex selection has spread to areas of the country historically not as affected by son preference. It was seen that stakeholders can generally be divided into three groups (with possible instances of overlap and/or subgroups) – community members, civil society organisations and governmental bodies/representatives. Community members are the ones who are most familiar with the nuances of their area; hence they can play an instrumental role in monitoring sex selection in families within their vicinity, the nature of services being offered by ultrasound clinics (and whether they are within the jurisdiction of both the MTP Act and PCPNDT Act), registration of births and deaths and ensuring that implementation of programmes/schemes favouring the girl child are effectively implemented within the community. Civil society organisations, on the other hand, can act as a resource group to both the community and the local government, provide capacity building initiatives for stakeholders and undertake advocacy with governmental bodies for effective implementation of existing laws, such as PCPNDT Act and for the formulation of additional legislations promoting the gender equality. The government (at local, state and national levels) is responsible for implementing the PCPNDT Act, ensuring that adequate budgetary allocations are provided and trainings are undertaken for staff associated with implementation of the PCPNDT Act. Despite roles being distinct for the stakeholder groups, it is important to work in a collaborative manner, whereby networks/alliances are formed of diverse people associated with the issue. Civil society organizations across the nation have been rigorously working towards bringing to light the deeply-ingrained and systemic discrimination against women that is responsible for sex selection and the resulting grave shift in population demographics. WomenPowerConnect (WPC) is one such national-level advocacy body that focuses on holistic women’s empowerment and which has undertaken the tackling of pre-natal sex selection with utmost priority. WPC has been working on effectively addressing sex selection through a synerg