retail kiosks
Evolving retail
From self-checkout to self-service the retail
evolution is moving forward at full speed
By Carl von Sydow, Director of Self-Service Sales Americas, Diebold Nixdorf –
www. dieboldnixdorf.com
According to a new report from KBV
Research, the global retail automation
market is poised to grow by CAGR
11.5% by 2023. If you’re a grocer, you’re
probably wondering what all the fuss is
about; you’ve likely offered self-checkout
options for many years, but over the
next few years our industry will see a
major new wave of adoption from a
much wider range of stores – and the
options will go far beyond the typical
self-checkout (SCO) terminal you used
yesterday to scan your 15 items or less.
Ubiquity drives acceptance
Shoppers know SCO – they’ve seen
it, they’ve tried it. In a recent survey,
self-checkout rated highest out of
a variety of retail technology on a
‘consumer consciousness scale’, 71% of
shoppers were familiar with the concept.
That familiarity offers retailers some
interesting new opportunities:
1
42 KIOSK solutions
Retailers outside the grocery aisle
can feel confident that their
customers will understand and choose
SCO if they implement the option in their
stores. We anticipate a rise in adoption
at C-stores, ‘big box’ outlets, quick-serve
restaurants and more.
Now is the time to introduce new
self-service tools and solutions
across the industry. Fully automated
self-service encompasses SCO, kiosks
and mobile integration – and consumers
are ready for these new options.
2
Self-checkout solutions enable retailers
to save on labour expenses and redirect
those funds to areas that are becoming
more critical to enticing modern
shoppers: personalised service, expert
advice, holistic insight to inventory
and new products. As bricks and
mortar stores position themselves for
digital competition, those ‘high-touch’
experiences will be the most compelling
differentiators they have to offer
consumers. And along the way, the line
between shopping and purchasing will
begin to blur. Last year, Amazon gave us
a peek at the future. Today, our SCO and
self-service tools enable you to lay the
foundation for that future, while offering
your consumers an experience that gives
them the things they want most: speed,
simplicity and choice. n