kiosk technology
know customers better and continue to
improve experiences.
Interactive kiosks not only display
information to passersby, like schedules,
maps, news, or weather, but can also be
used to check in, check out, purchase,
or print tickets and information. These
self-service features save time and give
end users what they want immediately
– no queuing or waiting. And retailers
can promote overstock or sale items, or
target promotions based on anonymous
shopper analytics.
A new way to interact
Interactive kiosks and digital signage
are the second fastest growing form
of media consumption, after mobile.
They help build brand loyalty with high-
impact messaging coupled with self-
service features that are convenient
and fast for kiosk users. Businesses
that use interactive kiosks are seeing
impactful change as their marketing
has become more targeted and
efficient, increasing sales.
Increased customer satisfaction
Empower customers to complete
the transaction according to their
preferences. If customers are in a
hurry, they can quickly find the product
they want on-screen or find their
reservation and check in. Self-service
features help shorten lines and free
sales clerks and customer reps to work
on more complex transactions. And
because the transaction is self-directed,
accuracy is much higher.
Upsell advantages
With the frictionless transactions that
interactive kiosks provide, customers
are more likely to spend more and buy
promotional products. A kiosk won’t
forget to mention promotional items,
and customers are 200% more likely to
opt for dessert when purchasing from
a kiosk. n
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