digital signage
Eye-catching and engaging, but
how can you truly measure the
success of your digital signage?
By Box Technologies – www.boxtechnologies.com
As technology advances and becomes more available
to modern store fronts, digital signage is increasingly
a key part of the in-store experience. As with any
investment however, businesses are keen to measure
and optimise the success of their digital signage. So,
how can you track the impact of your digital signage
investment in the different aspects of your business?
The benefits of digital signage
Digital signage is all about making your message
stand out, grabbing the attention of your customers
to increase their time on the shop floor and boost
sales. Having a vivid display showcasing your products,
advertising or brand messaging entices passers-by
to come into your store and learn more about your
business. This creates a rich and memorable customer
experience which links into their digital journey,
resulting in increased brand loyalty and sales.
Measuring the impact
There are a few ways that you can measure return
on investment for your digital signage. The first
consideration should be how accessible it is. Digital
signage is meant to