restaurant kiosks
Kiosk strategy
Three ways to increase profits in the
food industry using digital kiosks
By Acante - www.acante.co.uk
Digital kiosks in the food industry are
transforming the way people order
and eat food. Take McDonald’s new
gadgetry in the UAE where customers can
personalise their order by choosing the
exact bun or burger they want. Not only
can consumers use the Create Your Taste
service to order exactly what they would
like, staff can then locate the buyer using
GPS. But how else are eateries using
tech to optimise their business? We’ve
put together three ways digital kiosks in
the food industry are making cash for
businesses so you can see how it could
benefit your eatery.
Increasing add-ons
The new generation of diners will be used
to ordering from machines, whether
that be on the Internet or in-store. So,
while a personal touch from restaurant
staff is still a great way to sell add-ons,
more and more companies are finding
30 KIOSK solutions
that kiosks can generate higher orders.
By advertising their products on the
machines they can make sure their
customers see all the lovely food on
offer – making them more likely to buy
extra items. If you’re still hesitant about
going fully automated, staffed kiosks add
a personal touch but could convince
customers who are reluctant to order
from kiosks to try out the new technology.
Saving money
Eateries can dramatically cut the wage
bill by investing in digital kiosks. If
implemented correctly, the restaurants
can chop the number of workers manning
the tills as customers can order straight
from the machines. Okay, it’s still great to
have a human to speak to but now staff
who were previously stuck behind the
counter can be redeployed in other areas
of the business. There’s also the benefit of
cutting down on human error.
Using kiosks to display menus
Clever companies are using digital kiosks
to display their menus in store. Unlike
printed menus, digital menus can be
changed as much as the user wants
– making it extremely flexible. On top
of that, they can provide much more
information than the paper product. For
example, some restaurants are using
interactive menus to suggest wine and
food pairings. Not only does this let the
customer know the restaurant is serious
about its products but it also gives a great
chance for an upsell.
Kiosks in the food industry
Digital kiosks in the food industry are
transforming the way we eat and even
the way we order food. By embracing
the new technology restaurants are
finding they are increasing their profits
and making their business as flexible
as possible. As this blog shows kiosks
are a great way to generate income and
potentially save a bit of cash on the wage
bill. Restaurants are finding more and
more that tech and food are the perfect
combination. n