kiosk deployment
Make your
kiosk a
success
Adding self-service tech can be a real
boon for retail businesses, but only
if you’ve done your research
By Meg C Hall, NCR Silver – www.ncrsilver.com
26 KIOSK solutions
Are you taking advantage of self-service
technology? According to research from
Bouncepad, three out of four consumers
are more likely to visit a store where
tech is part of the experience. What’s
more, they report having an improved
customer experience if they can self-
serve using tablets.
NCR Silver asked Craig Allen Keefner,
executive director of the Kiosk Industry
Association, to share his advice for how
to make sure your small business’s kiosk
project is a success.
Identify the purpose of your kiosk
Just as you need a business plan to
effectively run your business, adding new
customer-facing technology requires
planning and strategy if it’s going to
work. While a plan doesn’t guarantee
a successful project, it certainly helps
things to go more smoothly.
Many business owners don’t fully
think through everything they want
their self-serve station to accomplish,
said Keefner. “Have a clear idea of
which benefit(s) you want to bring to