survey kiosks
"As well as instant alerts you’ll also
get real-time reporting. This will
help you to monitor KPIs and
spot any issues quickly"
Shopping Habits
You could integrate survey results with
your shopper insights to increase loyalty
and customer spend. Your survey could
ask questions such as – did they find
everything they were looking for, what
would persuade them to shop with you
more often, what sort of offers and
promotions would they like you to run.
Customers could scan the barcode of
their receipts on the survey, so you can
see what they’ve bought alongside their
shopper attitudes.
Online Surveys
To complement the feedback from your
in-store survey kiosks, you could also
give customers a link to a survey on
24 KIOSK solutions
their receipt. This would give you results
for ‘in the moment’ and post-purchase
feedback, providing you with more
insight into customer satisfaction. Again,
you could also correlate their purchases
to their feedback.
Responding to the results
As well as instant alerts you’ll also get
real-time reporting from your survey
results. This will help you to monitor KPIs
and spot any issues quickly. The results
will also show you trends, allow you to
compare stores and identify which are
high performers and those in need of
training or more staff. Store Managers
can also use the results to see where
they need to improve or change staffing
levels. Furthermore, both your Store
Managers and Head Office teams could
use the results to motivate or reward
employees. This could be in the form
of simply communicating results and
making a bit of competition between
locations, or incentivising the best
performing stores and employees. You
could reward the store/employee of the
month or year with a small prize such as
store vouchers or extra holiday etc.
Employee Engagement
As well as customer feedback, survey
kiosks can also be used to capture
employee feedback. You could place
them in the staff rooms or warehouse
to collect ongoing feedback. The kiosks
are best placed where responses
are anonymous. Improve employee
engagement by listening to them
and making changes based on their
suggestions. As well as improving
retention rates, companies with a
reputation for looking after their
employees find it easier to recruit as
they’re more attractive to work for.