point of sale
One platform to
rule them all
Five ways integration drives smarter and richer customer experiences…
By QikServe – www.qikserve.com
By moving to one master integration
platform, you’ll be able to harness the
power of your POS, existing CRM systems
and databases, payment solutions,
marketing and loyalty platforms and
more. This allows each system to let
their particular, specialised functionality
loose on the front end for the customer’s
benefit.
As a CMO or CXO, what exactly does
that mean for the guest experience? With
a fully integrated back end environment,
you’ll be able to take greater advantage
of all your back end systems and channel
them into creating a better, richer guest
experience. You’ll be able to identify high
44 KIOSK solutions
value customers from your CRM, issue
highly personalised and targeted offers
to them via their channel of preference
(mobile, web etc), track when they
redeem the offer through integrated
payment and POS systems which
then automatically updates the loyalty
platform.
In this scenario, the customer
can enjoy a much more convenient
journey using their channel of choice.
And, importantly, their experience of
your brand is consistent whether they
decide to interact with you through
mobile, web, kiosk or tablet. The guest
experience is made even better by the