case study
Smarter transport
Three examples of successful smart ticketing application for public transport in UK cities
By Cammax – www . cammaxlimited . co . uk
Over recent years Cammax has worked in partnership with a range of different customers and Passenger Transport Executives to launch many successful smart ticketing initiatives . You may be familiar with the many features and benefits of our ITSO SMART Ticketing range , but we also acknowledge that it ’ s important to visualise deployment and to measure success . That ’ s why we ’ ve decided to delve into some of our recent SMART Ticketing projects to give you more information about how they fared . City of York Council The City of York Council ’ s first project with Cammax was to deploy a total of 11 ITSO Smart Outdoor Card Dispensing Kiosks for all six Park and Ride sites throughout the city . The service is extremely popular , and is now one of the most successful Park and Ride systems in the UK . Working closely with the council , Cammax designed a bespoke application with a completely unique interface that was specific to the Council , and this made the user experience for Park and Ride customers both simple and efficient .
Owing to popularity and frequent usage , it was essential that the ticketing interface allowed customers to buy the appropriate ticket in the shortest time possible . This was achieved by using a highly graphical interface with simple instructions and clear ticket choices . Following the deployment of six kiosks in six prime locations , the project was deemed a success and a further five kiosks were placed elsewhere in the city . Following this initial success , the council also procured the Smart Retail Point which was initially developed by Cammax for SYPTE . This is a desktop POS management that allows the PTE or Third Party agent to sell and manage cards via an existing PC or Epos united . Now , smart card kiosks are positioned at key bus stops around the city and passengers can pay for their journey or check their balance .
SYPTE In 2013 Cammax was proudly awarded a major framework contract led by SYPTE for the update , supply , installation and maintenance of Kiosks across ten Passenger Transport Executives . This contract was won due to Cammax ’ s ability to design and develop high quality Ticketing TVMs . All while demonstrating the ability to work with ITSO Smart Products to provide a flexible service and cost effective Smart solution . SYPTE Kiosks are strong outdoor Smart Ticketing vendors with both cash and card functions able to dispense and load Smart Tickets for use in South Yorkshire . Cammax has also positioned 15 Smart Retail Points for SYPTE to manage their SMART Ticketing scheme . Following the success of the Smart Retail Points , Cammax designed the Point of Sale management application . This allows the management and retailing of Smart Tickets for clients such as TransDev , Charge Your Car , Department for Work and Pensions and TravelMaster .
Nottingham City Council The first project Cammax shared with Nottingham City Council was for a total of 82 ITSO Smart Outdoor Card Dispensing Kiosks , and a further six Indoor TVMs . The TVMs can be found in prime city centre locations near to bus stops . Cammax enjoyed a close working relationship with the council and the initial rollout of TVMs was almost doubled with a further 66 ordered .
The council now utilises the first ‘ Oyster-Style ’ ticketing system outside of London , with one of the highest city centre penetrations of Smart TVMs in the country . The kiosks in Nottingham are robust smart ticketing kiosks using a 3G connection ; dispensing and loading smart tickets for use in the Nottinghamshire area . n
KIOSK solutions 39