Kiosk Solutions Aug-Sept 2017 | Page 34

leisure kiosks

In the fast lane a club to make the process of signing up for membership and using the facility hassle-free and straightforward as possible ?

One of the key elements with any product or service is to strike while the iron ' s hot . ' I ’ ve watched the video , I ’ ve read the blurb , I ’ ve taken on board my doctor ’ s advice and now I ’ m ready to get myself in shape '.
These days everyone is used to things happening immediately . Want a book ? Click , and it ’ s with me tomorrow or even better in just a few minutes on my Kindle . Queues are clearly a big issue for leisure facilities . There are specific times of day that leisure facilities know are going to be busy , and there are much longer periods where they ' re not so busy . People are great at dealing with people and issues they might have but for the day-to-day needs of accessing a leisure facility , much of it ' s better done by computer . Not to mention , most people would prefer to be in control themselves . When ‘ all ’ I want is a swim with my young children I really don ’ t to queue for 15 minutes at reception .
I have a busy life and 10 minutes matters . Likewise , if I ' m ready to sign up for a membership , I want to do it now and not in an hour when a receptionist becomes available to go through the relatively time-consuming process of taking my details .
Increase revenue and streamline costs with self-service kiosks in leisure facilities
By Bob Gwynn & Stephan Goodrich , All Right Now Ltd – www . allrightnow . co . uk
There are many elements that influence the choice of one leisure club over another . Cost , location , facilities to name but three key reasons . But once you ' ve done the hard work and got potential users to your facility , how do you get them to either sign up or continue to regularly use your facility ?
As already mentioned there are a number of key drivers to get them to consider signing up , but what can you do as
Membership card issuance Your business needs an efficient method of signing up new members , and this is best done with a kiosk that collects all the data and issues a membership card that ' s immediately ready for use . Online sign up gives accurate membership data , and a photograph taken on the built-in camera is saved to the membership database .
The kiosk then issues an attractive , pre-printed membership card , which the customer will then scan to immediately activate their membership . There ' s no staff involvement – they can continue with other , customer focussed duties .
There are also huge opportunities for up-selling membership packages .
34 KIOSK solutions