digital POS
Additionally , digital projection or video walls allow dealerships to create highimpact , high visibility , easily changeable display solutions that can be used for showcasing specific car details or promotional messaging .
This use of digital display and configuration techniques help to reduce the number of physical vehicles required on show , which moves the presentation of the showroom away from the traditional ‘ car lot ’ layout and further towards a high-end retail experience .
More showrooms are now focusing on brand and lifestyle , especially in terms of imagery , yet only a few dealerships have achieved quality integration of digital and print display . Not all dealerships are moving with the times ; noticeably , where the dealership is franchised , the offering tends to be more traditional in terms of layout and display innovation .
Even among those who are embracing new technologies , there remains room for improvement . For example , many of the digital displays dealerships aren ' t operational , which could have a negative effect on customer perception .
There ' s also more opportunity for retailers to use digital POS to display car specification and emissions data in an interactive and customer friendly fashion .
Away from dealerships , pop-up stores have also increased in popularity and are seen in new environments with high levels of passing footfall , such as airports and shopping centres . With these you start to see impressive use of digital POS to promote the showroom exterior .
Pop-up stores , however , are often delivered by experiential marketing companies who have the skills and experience to produce an eye-catching , effective environment , but not those to handle the volume of stores that will be required if the venture succeeds .
With dealers ’ returns on sales increasing from 0.7 % to 1.3 % in just three years , the car retail environment is becoming ever more competitive , with each manufacturer keen to employ every available technique to position themselves ahead of other brands . When used effectively , the recent advancements in technology , together with the popularisation of a more experiential approach to the retail environment , provide the perfect platforms to help retailers rise to this challenge and to take full advantage of its potential . n
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Kiosk Printer
A PERFECT SOLUTION ALWAYS STARTS WITH AN INGENIOUS IDEA ...
4 different models are available for a number of applications .
Base Model KSM347 : print mechanism , controller , paper holder and flex paper channel .
Output Control Model KSM347O : base model including output control module with anti jam control and active pull protection .
Presenter Model KSM347P : base model including presenter control module for save paper handling .
Retractor Model KSM347R : presenter model including retractor control module for save paper handling and possible paper retraction . Also internal printing possible ( no access from outside ).
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KIOSK solutions 13