digital POS
Driving car
sales forward
Going digital has the
power to completely
revolutionise the £88.5
billion UK car market
By Paul Lomas, Business Unit Director, CJ Retail
– www.cjretailsolutions.co.uk
12 KIOSK solutions
The retail experience has changed
remarkably within the past decade, and
with it the expectations of consumers.
Customers are now less loyal to brands
and more likely to shop around before
they buy. These factors level the playing
field for car manufacturers, with a larger
proportion of people open to buying
from a wider range of outlets.
Consequently, these companies
are continually looking for a point of
difference to help capture the imagination
of customers. Increasingly, showrooms
are moving from bland décor towards
design-led retail environments featuring
the latest innovations in digital displays.
Digital displays are increasingly being
used to create zones of interest, including
interactive tablets and touchscreens
in customer waiting areas, and digital
signage displaying bespoke and
innovative messaging relevant to specific
models. Digital car configuration using
hand-held devices or AV displays are now
more common, allowing customers to
explore combinations that wouldn't be
possible in a traditional environment.
Showcase display units can be used
to highlight ‘hero’ models, and when
combined with bespoke POP, lighting,
floor graphics and integrated digital
displays, create a more interactive
customer experience and lend a
true ‘wow factor’ to the showroom.