parking kiosks
"The car parking industry is data-
rich so utilising big data allows
businesses to optimise prices
and parking availability on
various factors"
human behaviour. This data can then be
used to help create personalised and
engaging digital signage.
With sensor data, length of stay
times, occupancy statistics and payment
transactions, the car parking industry
is data-rich so utilising big data allows
businesses to optimise prices and
parking availability on various factors
relevant to that given situation, for
example: the weather, special events or
even flight schedules for airport parking.
Processing information from the
received data then enables bosses to
create dynamic pricing strategies, seen
with companies such as Uber, who react
according to demand; as a result bosses
can then tailor promotions to attract
customers to use their services.
30 KIOSK solutions
Customer experience
Parking facilities often form an integral
part of any car journey, but despite
this fact they’re frequently overlooked
when it comes to evaluating customer
experiences. However, touchscreens
are now being deployed to display
safety and journey information, but also
provide timely and targeted promotional
messages from retailers and businesses
in the area.
Furthermore, it’s not just at the
car park that parking companies can
utilise digital technology to improve
the customer experience. Hosting an
online reservation system can allow for a
more efficient experience because it will
enable customers to pre-book a space
meaning they don’t have to worry about
navigating the car park in search of a
spot. Some systems even incorporate
number plate recognition technology
allowing for quick entry of those who
have booked online and reserved
a space. Parking costs can then be
calculated and charged to the customer’s
account upon exit; a system that’s a
whole lot more convenient than the
traditional method of having to return
a ticket or token to the metre and then
having to find change. n