Kiosk Solutions Jun-Jul 2017 | Page 12

cannabis kiosks A financial high As marijuana legalisation continues to spread in the United States, the marijuana kiosk is helping to simplify and secure the sales process By Richard Slawsky, contributor Just two years into the United State’s experiment in the legalisation of marijuana for recreational use, Colorado businesses are on track see more than $1.3 billion in revenue from the sale of weed and related products. That’s a whopping 30% higher than the $1 billion those businesses took in last year. Those results are similar to what’s being seen in Washington – the second state to go 420-friendly. Washington reached the $1 billion mark in July 2016, just 12 months after the first legal sale of recreational pot. And that growth is sure to continue, especially as more and more states hop aboard the cannabis train. But as with any business, a growing customer base brings with it an opportunity to serve those customers with technology. Cannabis and kiosks are proving to be a perfect match. Mason, was the first known on-the-job death at a licensed marijuana business in Colorado. The same month, a medical marijuana dispensary owner in the Los Angeles area survived a shoot-out with two would-be robbers wearing masks and armoured vests. The owner escaped unharmed, although the robbers were wounded when the owner fired his own weapon. In addition to the outside threat, dispensary owners also face the potential of internal theft. Despite the amount of money flowing into the pot industry, dispensary workers start at or near the minimum wage. Handling thousands of dollars a day while taking home $10-12 an hour is likely to prove to be an overwhelming temptation for some seeking to supplement their income. And that’s where the kiosk industry can help. Growing like a weed With the results of November’s election, the use of both recreational and medicinal marijuana has been entirely legalised in eight states, with medical marijuana legal in 28 states. While the approach of the new administration in regards to legalised marijuana remains to be seen, it’s likely that the movement has passed the point of no return. Still, there are some sticky issues associated with the sale of marijuana. First and foremost is that despite it being legal at the state level, federal law still considers marijuana to be a Schedule 1 drug, putting it on the same level as heroin, LSD and ecstasy. Since federal law prohibits financial institutions from processing payments from the sale of a Schedule 1 drug, for the most part the cannabis industry is an all-cash affair. Credit and debit card transactions just aren’t allowed. Unfortunately, conducting business on an all-cash basis is fraught with risk. First and foremost is that having large amounts of cash on the premises makes a marijuana business a prime target for a robbery. In June 2016, for example, a security guard at a suburban Denver dispensary was shot and killed during a robbery attempt. The killing of the guard, former Marine Travis A secure solution Fresno, California-based Cannabis Cash Solutions, for example, is providing cash-handling kiosks for marijuana dispensaries that el iminate the need for employees to handle money. In addition, the devices store the cash in a secure vault until pickup by a manager or an armoured car service. “What we’re doing with the kiosks is taking the money straight from the customer’s hands and putting it right into the vaults in our kiosks,” said Cannabis Cash Solutions CEO Andrew Savala. “The marijuana business doesn’t touch the cash at all.” With Cannabis Cash Solutions kiosks, customers come up to the dispensary counter and interact with the dispensary’s ‘budtender,’ who explains the different product choices available. Once the customer has made their choice the budtender directs them to the counter-mounted kiosk, where they insert their cash payment into a bill acceptor and receive their change. The kiosk recycles the cash inserted for use as change, minimising the need for replenishing the change fund. “Customers are still able to have that one-one- one interaction with the budtender,” Savala added. “The budtender can still spend time with them answering the customer’s questions, they just don’t handle the cash.” n 12 KIOSK solutions