POS printers
The physical receipt still has an important place in transactions
Point of sale printing crucial for customer satisfaction and retailer success
The popularity of self-service kiosks continues to grow for UK retailers , with many brands looking to incorporate this type of technology into their stores . With reduced waiting times , improved customer satisfaction and retention levels being the key triggers for installing these payment systems , it remains critical that companies remain focused on the entire customer journey .
Despite the changing face of customer payments in stores , there are a number of traditional aspects that must be in place to ensure a store ’ s personal relationship with its customers remains in place . Here , Mike Houghton , media strategist at kiosk printer specialist Able Systems explains how the customisation of receipts can help
By Mike Houghton , Able Systems – www . able-systems . com
maintain the bond between a brand and its consumers .
When implemented correctly , selfservice kiosks can cut waiting times by more than half , which for some customers is the biggest priority when out shopping . Despite arguably resulting in improved satisfaction and retention levels , not all customers are the same , with some basing their customer experience on a number of other factors or performance indicators . The presence of friendly and knowledgeable staff for example could be the key reason for shoppers to return again and again .
Results conducted by technology specialist IBM found that 66 % of consumers wanted to have the option of a self-checkout when visiting a store , with a further 91 % of millennials , and those under 35 , suggesting they had utilised this method of payment in-store . It ’ s no surprise that restaurants such as McDonald ’ s are following retailers , with many branches now offering point of sale ( POS ) kiosks as an option to help speed up the customer journey .
One of the dangers of self-service kiosks can be the reduced human interaction element between personnel and customers . Many people still prefer the assistance of a physical member of staff when making a transaction – particularly customers who aren ’ t necessarily as technologically savvy . Retailers need to think about these particular consumers and their needs , which could be an established customer that a brand wants to hold on to . After all , the cost of attracting a new shopper is estimated to be seven times greater compared to holding on to an established user .
In a period where many businesses are looking to become paperless , printed
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