Kiosk Solutions Dec-Jan 2016-17 | Page 20

travel & tourism kiosks
Moreover , accessing a kiosk ’ s vivid and interactive touchscreen interface allows leisure travellers to explore a hotel ’ s amenities , and through digital signage it can help ensure new or underused hotel luxuries don ’ t go unnoticed . For sprawling hotels or resorts , kiosks can be configured with pinpoint wayfinder programs to help guests easily navigate the facility or explore nearby businesses . To further serve guests , selfservice stations can provide information and directions to local venues and help them search for , purchase or print tickets .
While hotel kiosks are great for providing easy and efficient customer service , they ’ re also loved by hotel operators for their positive impact on the bottom line . By serving customers promptly and accurately , hotels and resorts can reduce customer service instances by nearly 50 %, which allows hotels to operate with a more streamlined staff while still providing first-rate service . processes for customers while freeing up hotel staff to refocus their efforts to where they ’ re needed most .
In addition , as hotels intend to give guests a positive first impression upon arrival , virtual concierge kiosks decrease wait times and allow guests to immediately check in and retrieve room keys . One study showed that roughly half of customers were more likely to turn around without using a service if lines were too long , and that customers who were satisfied with self-service transactions were 33 % more likely to return for other products or services .
Upselling & Ad Revenue Leisure travel grew 3.6 % and accounted for 79 % of all domestic U . S . travel in 2015 . According to one study , 63 % of travellers are price sensitive when making hotel decisions . Hotel kiosks can increase revenue by upselling travel packages that organise details like transportation and admission for activities such as day-trip destinations and adventures .
Innovative self-service companies also build for the 56 % of leisure travellers who rely mostly on smartphones and tablets when planning itineraries . Hotel kiosks can be customised to integrate with mobile
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