Kiosk Solutions Issue 4 - Page 37

opinion: gaming kiosks Casino operators are gambling that new kiosk functions will help them to provide great customer service to existing customers and to win new ones By Richard Slawsky, contributor Years ago, casino bosses were able to recognise their guests by sight, providing complementary rooms and other perks to high rollers to keep them playing. Today, keeping track of customer playing habits and providing those comps by sight alone is impossible. In addition, most casinos depend far more on the retirees playing slots in the afternoons and on weekends for their bread and butter, than they do the whales dropping a few grand at the blackjack tables. With gaming revenue for US casino operators topping $183.8 billion in 2015, up 56% from $117.6 billion in 2010, keeping these core customers happy is of prime importance. And kiosks technology is helping to casinos to accomplish the task. Kiosks in the Casino Self-service technology benefits both the player and the house For the player • Look up points and comps • Enter daily promotions and giveaways • Check promotions and print coupons • Easily locate favourite machines • Easily locate restaurants, shops and other amenities KIOSK solutions 37