Kiosk Solutions Oct-Nov 2016 | Page 31
case study
To measure the success digital
signage had versus the printed signs,
audience impression measurement
analytics was deployed to measure
the number of people looking at the
signs as well as the time spent reading
the signs. Embedded cameras and
sensors captured audience reaction
to the old printed posters and, after
the digital screens were installed, the
same measures were used to gauge the
reaction to the digital. Overwhelmingly,
the digital signs were resonating with
audiences and were more impactful.
Michael Frost, from Flight Centre retail
digital experience, noted there was an
89% increase in views and a 52% increase
in attention time from the paper signs to
the digital signage.
The final solution was runner-up for
the top prize for Digital Experience at the
Sydney Design Awards 2015 and took
home the bronze for the 2015 POPAI
Digital Signage awards. n
QUICK FACTS:
Flight Centre Australia, one of the world’s largest international travel outlets, wanted to modernise retail stores by
introducing digital signage. The award-winning project is:
• Currently found on 700 in-store and street facing screens
in 300 stores using 600 players
• Powering screens of varying shape and size, including
video walls and 84in 4K displays
• Displaying full-motion videos selected by sales associates
to specifically target current in-store audiences
• Integrating real-time data feeds for foreign exchange
currency rates and dynamic airline ticketing prices
• Anonymous video analytics showed an 89% increase
in views and a 52% increase in attention time from the
paper signs to the digital signage
Brilliant Display. Superior Quality. Competitive Price.
Re-Inventing Interactive Kiosk Solutions With the New 90-Series.
Create brilliant, engaging
experiences with a wide
range of sizes, from 10” to
27”. Made to fit in any
environment.
New! PCAP 2GS (two glass
solution) technology delivers
a 10 touch interactive
experience with durability in
high traffic settings.
Drop in replacement with
backwards compatibility
allows for plug-and-play
replacement of existing
units.
[email protected] | +32 16 704 500 | www.elotouch.com
Elo and the Elo logo are registered trademarks of Elo Touch Solutions. © 2016 Elo Touch Solutions, Inc. All rights reserved. 16041BEB00017
KIOSK solutions 31