Kiosk Solutions Issue 4 - Page 30

case study Award-winning solution Flight Centre Travel Group sees measurable results after switching to digital signage in its retail stores Flight Centre Australia, one of the world’s largest international travel companies, wanted to cater to its savvy and well connected world traveller clientele by modernising stores to create an impactful retail travel experience. As part of a broader strategy to enhance the in-store experience, Flight Centre partnered with TechMedia to implement and support a digital signage solution with Scala. The solution needed to be robust, easy to use, scalable and implemented in 3000 stores worldwide with a variety of screens from video walls to 84in 4K displays. It also needed to be capable of incorporating third-party data sources and have the flexibility to be adapted locally to current in-store audiences. Flight Centre knew the importance of measuring the success of such a huge