case study
"Visitors’ expectations are based
on the tablets and smartphones
they have in their hands"
global nature of the supply chain – here
the flexible and extensive manufacturing
capabilities of Zytronic come to the fore.
The internal electronics, LCD screens
and the artificial marble housings
were sourced locally in Singapore,
the metalwork for the directories
was manufactured in Christchurch,
New Zealand and the touch sensors
came from Zytronic in Newcastle,
England. To bring all these elements
together in Sydney before shipping to
Singapore would have added a great
deal of cost, so Abuzz decided to bring
the components together on site in
Singapore. To allow the units to be
assembled quickly and easily, the touch
assemblies needed an acrylic frame with
bonded clips to hold the electronics,
and fasten directly to the metal frame.
Zytronic was able to produce this in
Newcastle, which required the screens to
be shipped in specially designed cases.
Accurate and reliable
The supply chain worked perfectly.
Paul Pettersen, Operations Manager
of Abuzz, said, “Every single one of
the units supplied by Zytronic fitted
perfectly into the supporting metalwork,
and performed completely correctly
on commissioning.” He added: “This
project was all about creating the best
possible experience for the customer.
The Shoppes at Marina Bay Sands is
equipped to the very highest standards
throughout, and the brief for the new
wayfinding points was to fully match that.
Visitors’ expectations are based on the
tablets and smartphones they have in
their hands. Delivering that accurate and
completely reliable touch experience on
a 40” toughened screen isn’t easy – but is
a challenge that Zytronic fully meets with
its latest PCT touch technology.”
www.zytronic.co.uk
KIOSK solutions 39