case study
Dynamic
Menus
Costa Coffee is charging ahead with the rollout
of digital menu boards in its Dubai stores
By BrightSign
BrightSign and Mood Media have
delivered the first Costa Coffee digital
menu boards as part of a rollout that
will see the boards, driven by BrightSign
players, in over 50 Costa Coffee stores
across Dubai. Emirates Leisure Retail,
the Costa Franchise holder in the UEA
selected Mood Media to provide the
menu boards after a trial phase. Mood
Media already manages the audio
experience in its Costa Coffee stores,
providing background music.
Shemaine Jones, Head of Marketing,
Emirates Leisure Retail said, “We are
always looking for ways to improve the
customer experience. We spent six
months evaluating digital menu board
formats and content offline to create
34 KIOSK solutions
a formula that fully reflects our brand
values and the store context. Only then
did we move ahead with a pilot.”
The screens
Each board consists of three 49in
horizontal screens driven by BrightSign
XD232, with the central screen featuring
dynamic video content provided by
Costa Coffee and/or created by Mood
GCC locally in Dubai. Content is securely
hosted using the BrightSign Network
Enterprise Edition. The screens to either
side provide up to date menus and
pricing, but can also feature dynamic
content such as moving images.
The XD232 offers an advanced video
decoding engine with scaling technology
capable of decoding two 1080p60
videos simultaneously. The units are also
network-enabled and equipped with
Power over Ethernet (PoE+). A hardwareaccelerated HTML5 rendering engine
is designed enable playback of multiple
modular HTML5 assets, which can be
layered along with Full HD video playback.
The players are attached to the rear of
each screen for neatness and of course,
for convenience.
Fully approved
The new digital menu boards were
approved by both Emirates Leisure
Retail management locally, and also by
global Costa Coffee brand management
in London before being piloted in a