hospitality kiosks
factors that are driving their increased
use in kiosks. Furthermore, the unique
multi-functional capability of the
TSP700II to print receipts, tickets, labels
and barcodes at 250mm/second has
driven its deployment in an ever wider
variety of kiosk applications and
environments.
Evoke’s Technical
Director Dean
Ward said:
“We needed a reliable, effective printing
solution, and Star printers were able
to provide the perfect model which
also fits within our design for tool-free
replacement of internal components,
and fuss-free changing of printer rolls.
As the primary supplier to McDonald’s
UK stores it was essential for us to
source components which could
be produced in bulk and
work every time, Star
printers are our go to
for these projects.”
Printers such as the
TSP700II can also add
significant value with
tools such as
digital receipting
by enabling retailers and hospitality
operators alike to provide promotional
material that the customer can store on
their smartphone. For the hospitality
sector, this provides the potential to
increase sales given that customers
can readily access coupons and take
advantage of relevant discounts. Star’s
digital receipting service AllReceipts
developed by Star Cloud Services is
available free of charge across its range
of encased printers.
Triggered by a traditional printed
receipt, a digital copy of the receipt
is sent to the AllReceipts App on the
customer’s smartphone with no email
address or mobile number required.
Receipts can only be claimed once and
are then deleted, while saved receipts
can be viewed by date or by retailer
with personal or business tags on the
customer’s device. The latest significant
feature to be added to this service is
Receipt Flip, the first two-sided colour
digital receipt option. Enabling retailers
to take advantage of the reverse side of
digital receipts, as they can on printed
receipts, Receipt Flip allows terms and
conditions to be displayed as well as
store policies, promotions, marketing
material, etc.
Enhancing the functionality of
the AllReceipts service, the Engage
NOW feature allows the retailer to
provide links to promotions, discounts,
coupons, etc. on the Engage NOW
landing page. Customers using the
AllReceipts App can simply tap on the
retailer’s logo from the list of receipts
on their smartphone and be directed
to a URL that the retailer specifies.
Engage NOW is secure and easily
customisable, providing a highly
personal customer connection. Such
technology enhances the kiosk
offering and allows retailers to
communicate directly with
their customers.
www.starmicronics.com
KIOSK solutions 29