Kiosk Solutions Aug-Sept 2016 | Page 28

hospitality kiosks

Hospitality kiosk roles have changed

Self-service kiosks are constantly evolving and for the fast food industry this means benefits for retailers and customers alike
By Star Micronics
Kiosks have been present within the hospitality sector for some time , but their role is evolving once again . It ' s still the old motivation – increased customer service / satisfaction leads to increased profits . For the quick service restaurant , the kiosk has the potential to drive increased sales given that it can handle a greater number of orders in a shorter time period . For the customer , the kiosk can not only reduce waiting times but also improve the overall experience by providing the option to customise orders , which results in enhanced customer satisfaction .
International POS printer manufacturer Star Micronics and leading kiosk manufacturer Evoke Creative have worked with major retailers and some of the world ’ s biggest brands including McDonald ’ s . Increasing demands from competition and ever changing consumers means quick service restaurants are experiencing demand for better products , delivered faster and fresher .
Evoke was approached to conceive the future of self service in-house for McDonald ’ s . Global demographic and cultural differences mean the product had to be as intuitive and approachable as possible while retaining a clean , friendly aesthetic . The volume of production and the potential global reach meant the product had to be produced efficiently , shipped and installed worldwide in the safest and simplest way , and remain in operation in demanding environments 24 / 7 . Evoke used its extensive technical knowledge to design an adaptable modular product range capable of handling multiple hardware options from the diverse markets the company operates in .
The end product has set a new standard for self-service machines within the industry . Innovation at every stage of the process enabled Evoke to produce the best product at the best price while ensuring quality and reliability were kept as the highest priority .
For printing receipts , Evoke turned to Star to provide a reliable , high performance printer that could handle the demanding environment in which the kiosk operates . Selecting the robust encased TSP700II , this printer provides the perfect solution for ease of operation in high value kiosk applications . Providing the same level of performance as an open frame printer , an encased printer is easier to install , service and maintain ;
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