Kiosk Solutions Aug-Sept 2016 | Page 19

charging kiosks

and Urban Outfitters, as well as a
number of casino operators to locate
kiosks in those venues.
“People can lock up their phone and
continue with their shopping,” explained
Sheri Tate, senior vice president of
product strategy with ChargeItSpot.
Customers access the lockers by
entering their 10-digit phone number
and choose a secondary security image
on a 17-inch touchscreen on the face of
the unit. Those screens are customisable
with content provided by the retailer.
In exchange for a free charge,
customers agree to accept a single text
message from the retailer, allowing
the retailer to build a database of the
customers already in their stores.
The devices can also be accessed via
a loyalty card, encouraging customers to

sign up for a player’s card if they don’t
already have one.
The best for everyone
“Casinos have been one of our most
successful partners,” Tate said. “They
receive thousands of visitors every day,
with many of them staying on the gaming
floors for long hours,” adding. “We
wanted to give those customers a free
amenity that would ensure an all-day
connection. Our casino partners love
how the charging kiosks encourage their
customers to stick around and play
for longer.”
The ability to capture customer
data is proving to be one of the key
benefits for retailers and other venues in
providing charging services as an extra
amenity. ChargeItSpot, goCharge and

others offer the ability to capture email
addresses, conduct customer surveys
and gather mobile numbers via the
attractor screen in exchange for a free
charge.
“It’s the wave of the future, because
you can interact with the customer,”
said Bill Landau, senior vice president
and director of sales with goCharge.
The company has kiosks deployed
throughout the United States and is
expanding into Canada. It has also leased
units for use in Mexico and Europe,
and recently introduced what it terms
'intelligent units' which are designed to
trade a charge for customer info.
“The ability to gather than information
can be valuable for a business seeking
to capture new business and build a
customer database,” continued Landau.

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