case study
whether that be on the internet or
in-store. So, while a personal touch
from restaurant staff is still a great
way to sell add-ons, more and more
companies are finding that kiosks can
help to generate higher value orders.
By advertising their products on
the machines they can make sure
their customers see all the lovely food
on offer – making them more likely
to buy extra items. If you’re hesitant
about going fully-automated, staffed
kiosks add a personal touch but could
convince customers who are reluctant
to order from kiosks to try out the new
technology.
Saving money
Eateries can dramatically cut the wage
bill by investing in digital kiosks. If
they're implemented correctly, the
restaurants can reduce the number
of workers required to man the tills as
customers can order straight from the
machines. Okay, it's still great to have
a human to speak to, but now staff
who were previously stuck behind the
counter can be redeployed in other
areas of the business. There’s also
the added benefit of cutting down on
human error.
Advertising menus
Savvy companies are using digital kiosks
to display their menus in store. Unlike
printed menus, digital versions can be
changed as much as the user wants –
making it extremely flexible. On top of
this, they can provide a great deal more
information than their traditional paper
counterparts, which is ultimately a huge
bonus for the customer.
For example some restaurants are
using interactive menus to suggest wine
and food pairings. Not only does this
let the customer know the restaurant
is serious about its products, and has a
great deal of product knowledge, but it
also provides a fantastic opportunity for
up-selling.
Digital kiosks in the food industry
Digital kiosks are transforming the way
we order food, and even the way we
eat. By embracing this new technology,
restaurants are finding they are
increasing their profits and making their
business as flexible as possible.
Kiosks are a great way to generate
income and potentially save a bit of
cash on the wage bill. Restaurants are
finding that more and more often,
technology and food are the perfect
combination.
www.acante.co.uk
Multi-user
Multi-touch
the future is here now
3M Touch Systems UK Ltd
Dave Williams
T: +44 1344 858467
E: [email protected]
www.3M.co.uk/touch
KIOSK solutions 15