Kiosk Solutions Jun-Jul 2016 | Page 48

opinion How Self-Service Can Stay Smart Developing a self-service strategy for the future. By Cammax With the development of new technologies and the ever increasing popularity of smartphones there is sometimes a misconception that selfservice kiosks are becoming a thing of the past. Why? Because the increasing ability to access personalised data is more appealing to a growing sector of the market, and can be reached in a more accessible way for many. So how is it then that kiosk manufacturers such as Cammax continue to work with a wide range of companies and organisations to develop self-service strategies for the foreseeable future?   INTEGRATION In order to be successful in an industry that competes daily against the emerging technologies, available Integration becomes the key to a successful deployment with longevity. By ensuring kiosk applications integrate and interact with a wide range of other retail channels such as mobile apps and websites then self-service kiosks continue to play an important role in a creating a dynamic retail environment. Cammax works with a range of customers from private sector companies such as Gloden, though to smart ticketing schemes run by bus operators to develop a holistic approach to self-service retailing. This is achieved by providing a fully integrated system which includes kiosks, mobile apps, and web.  48 KIOSK solutions