Kiosk Solutions Jun-Jul 2016 | Page 20

kiosk deployment Kiosk Deployment Maximise your public computing benefits with carefully considered kiosk placement. By Zivelo Introduction Public computing offers many different benefits to your customers. However, if you’re planning on installing an interactive kiosk for public computing, the setup and installation can be just as critical as actually powering up the device. Tucking your brand new kiosk into a back corner, out of the way, may seem like a great use of space, but it could stop your fledgling public computing program in its tracks. After all – if a customer can’t find your device, they can’t engage with it. 20 KIOSK solutions Placement is critical when it comes to the kiosk installation process. Where you place your kiosk can have a big impact not just on how often it’s used, but also on how it’s used. Depending on what your plans for public computing are, you may want to consider one of these three placement guidelines: Extending Your Inventory Retail businesses who have more inventory available than they can hold in a single location may be interested in inventory extension, or the 'endless aisle' concept. When there’s not enough space in a physical store for these items, using public computing can help bring additional inventory into the store, digitally. Consider placing these interactive kiosks on endcaps and in sections of the store where they’re most relevant. For