digital signage
Engage &
entertain
Why you should use digital trivia to supplement your in-store
marketing strategy to increase customer satisfaction...
By Spectrio – www spectrio.com
of in years, it’s also an emotional
rush. Participants get small bursts
of dopamine whenever they get a
question right, especially when they're
challenging.
Essentially, your customers are
getting happier and healthier each time
they answer your digital trivia questions
in your waiting area. Not only are they
entertained by the content you’re
sharing, but they’re also happier to sit
their longer and keep interacting with
your brand.
Making people patient
It should be no surprise that when
customers have to wait for service, they
get frustrated and annoyed. Studies have
found that long wait times have even
led to decreased perceptions of quality
of care and competence of service
providers in healthcare fields. This
information can be applied to almost
any industry. Customers who wait a long
time will believe your food doesn’t taste
as good or the value of the services
isn’t very high. Regardless of your actual
service quality, your customers won’t
think it’s worth it.
Setting up trivia and other
entertainment options can help you keep
customers entertained and patiently
waiting. By the time you are ready for
them, they won’t realise more than a few
minutes have passed.
Incorporate trivia into business
Digital trivia is a flexible tool that almost
any brand can use. You don’t need a
large business or to operate in a specific
industry to benefit from this marketing
option. From sitting room TVs to digital
signage inside a fast-casual restaurant,
you can find ways to entertain your
customers wherever they wait.
You can feature trivia in your
business through video walls and
digital screens or on menu boards or
private label tv programming. Also, it’s
important to note that you don’t have to
offer prizes or keep track of customer
scores. This trivia method is meant to be
a fun way to distract customers, not an
intensely competitive process.
Low-cost entertainment
Not only is trivia easy to set up and
a fun way to enhance your office or
waiting area, it’s also affordable. There
are services you can pay for to generate
trivia questions, but the cost is low and
worth it.
Many business owners use trivia
when they can’t afford other ways to
engage with clients. They might not be
able to afford an office cable subscrip-
tion or want to buy video games for
young kids to play, but they can afford
fun questions.
Trivia is also a better choice when it
comes to branding, as business owners
can choose the content they want and
make sure no inappropriate questions
slip through. You can also stop or pause
your digital trivia questions at any time
when you think you need to focus on
other engagement efforts or change
your office experience. This makes it a
low-risk option to test.
Cater to your industry or location
Small business owners often don’t know
where to start when they select trivia
questions. They want questions that are
challenging and relevant to the target
audience, but they have a hard time
coming up with ideas. Fortunately, there
are multiple content options for your
brand to choose from. and you can look
for a variety of different trivia questions:
General trivia
These questions cover a variety of
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