Kiosk Solutions Issue 19 - Page 51

digital signage Engage &  entertain Why you should use digital trivia to supplement your in-store marketing strategy to increase customer satisfaction... By Spectrio – www spectrio.com of in years, it’s also an emotional rush. Participants get small bursts of dopamine whenever they get a question right, especially when they're challenging. Essentially, your customers are getting happier and healthier each time they answer your digital trivia questions in your waiting area. Not only are they entertained by the content you’re sharing, but they’re also happier to sit their longer and keep interacting with your brand. Making people patient It should be no surprise that when customers have to wait for service, they get frustrated and annoyed. Studies have found that long wait times have even led to decreased perceptions of quality of care and competence of service providers in healthcare fields. This information can be applied to almost any industry. Customers who wait a long time will believe your food doesn’t taste as good or the value of the services isn’t very high. Regardless of your actual service quality, your customers won’t think it’s worth it. Setting up trivia and other entertainment options can help you keep customers entertained and patiently waiting. By the time you are ready for them, they won’t realise more than a few minutes have passed. Incorporate trivia into business Digital trivia is a flexible tool that almost any brand can use. You don’t need a large business or to operate in a specific industry to benefit from this marketing option. From sitting room TVs to digital signage inside a fast-casual restaurant, you can find ways to entertain your customers wherever they wait. You can feature trivia in your business through video walls and digital screens or on menu boards or private label tv programming. Also, it’s important to note that you don’t have to offer prizes or keep track of customer scores. This trivia method is meant to be a fun way to distract customers, not an intensely competitive process. Low-cost entertainment Not only is trivia easy to set up and a fun way to enhance your office or waiting area, it’s also affordable. There are services you can pay for to generate trivia questions, but the cost is low and worth it. Many business owners use trivia when they can’t afford other ways to engage with clients. They might not be able to afford an office cable subscrip- tion or want to buy video games for young kids to play, but they can afford fun questions. Trivia is also a better choice when it comes to branding, as business owners can choose the content they want and make sure no inappropriate questions slip through. You can also stop or pause your digital trivia questions at any time when you think you need to focus on other engagement efforts or change your office experience. This makes it a low-risk option to test. Cater to your industry or location Small business owners often don’t know where to start when they select trivia questions. They want questions that are challenging and relevant to the target audience, but they have a hard time coming up with ideas. Fortunately, there are multiple content options for your brand to choose from. and you can look for a variety of different trivia questions: General trivia These questions cover a variety of KIOSK solutions 51