Kiosk Solutions Issue 19 - Page 50

digital signage One of the most fun features of digital signage and private label TV is trivia content. Customers can answer fun questions related to a variety of topics while waiting in your business. These questions keep customers entertained for just a few minutes or even hours. Trivia seems like a fun and quirky marketing option for your brand, but that doesn’t make it any less powerful. Here’s how digital trivia can boost your in-store marketing efforts and increase the satisfaction of customers in your business. Customers love trivia One of the main reasons people turn to trivia is because humans are competitive by nature. People like to challenge each other and their own knowledge to see what they know. Earlier this year, the mobile trivia app HQ hit one million users as people downloaded the game and started playing by themselves. For just a few minutes a day, people can answer questions, enjoy a mental workout, and possibly win some money. Not only is trivia a mental workout, requiring people to pull into the depths of their knowledge base and remember something they hadn’t thought 50 KIOSK solutions