digital signage
Six uses for
digital signage
Digital signage is everywhere and we’re now so
used to seeing screens displaying information it’s
almost unusual to see static advertising
By Evoke – www.evoke-creative.com
These days consumers expect to
see screens wherever they look.
Whether it’s digital menu boards,
digital ordering screens or digital
escalator screens; retail, hospitality,
restaurants and airports all rely on digital
images to display their adverts and
information.
While we’re now used to these
everyday digital signs (London’s Picadilly
Circus went fully digital in 2011), the next
generation of digital signage is smarter
and more useful than ever. Here are
some clever ways to incorporate digital
signage into your digital strategy:
1
Interactive Mirror
Retailers use up lots of wall and
34 KIOSK solutions
floor space for customers to check
how they look in the mirror. So why not
make the space multi-function? You can
now create a kiosk or digital signage
with a bespoke mirror finish, switching
seamlessly between the reflective glass
and a beautiful interactive screen.
These screens come into their own
in changing rooms where an interactive
mirror can also be used to make
requests for alternative sizes, items that
coordinate or even post a selfie to invite
opinions from friends.
Apply narratives
Digital signage works best as part
of a cohesive multichannel strategy.
Linking website to mobile to in-store
2
is now possible, making digital signage
a core part of the customer journey.
In-store, responsive digital signage
can guide and influence customers
from entry through to payment and
then departure providing consistent
messaging at every step.
Consider your high-bright window
screens displaying a welcome message
as customers approach. Wayfinding
screens at the entrance provide clear
information about how to find what
they’re looking for. At the shelf edge,
screens display product information
according to what products they pick
up and browse. In the lift or on the
escalators, shoppers see features on
new product ranges or special offers.