programmatic advertising
are generated in real-time, which makes
the purchase process faster, easier and
ultimately more efficient. advertising works through the
automation of buying and selling
processes, which consists of:
Changing perceptions
Programmatic advertising has become
the new standard and represents the
bulk of the digital display advertising that
is bought and sold in major markets,
including the UK and US. Programmatic
technology allows for highly detailed
online and offline data to display ads.
This situation benefits not only the
advertiser but also the consumer, who
receives a totally relevant experience
because he watches and sees what really
interests him/her.
Understanding human relationships
is an ongoing process, there is no
formula that dictates the most effective
way to impact the consumer. Impressive
experiences are almost always
positive for the client. Creating positive
experiences will ensure that the target
audience always wants to revive them. • Choose an audience
• Define the investment to make an
impact
• Search for sites and places where the
target audience is present
• Smart and well-researched advertising
spaces, just when the target audience
is online
How does it work?
Briefly and simply, programmatic
30 KIOSK solutions
Programmatic advertising thus allows the
purchase of different spaces/inventories
such as displays, videos, social, mobile,
etc. In addition to leading to other forms
of trading in two distinct models:
• Reserved – negotiating through a DSP
(demand-side platform) that uses data
from the data management platform
(DMP) to find the most suitable
audience for the advertiser (private
deal or Private ad exchange).
• Not reserved – inventory within the ad
exchange that anyone with access to a
DSP can buy