Kiosk Solutions Issue 18 - Page 17

digital signage Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention Part of that is almost certainly due to the 35% decrease in perceived wait time that’s considered to be one of the best things you can do to improve customer experience. These are the kind of improvements to customer experiences that can help lead to better customer retention. More impulse purchases David Bawarsky, an authority in the tech community, states that 19% of people admitted to making an unplanned purchase because of digital signage. When you compound these unplanned purchases with the effect digital signage has on purchase amount, it’s easy to see how much of a boon digital signage can be to businesses. 3 Higher growth A collection of recent reports state that many brands experience a significant increase (as much as 33%) in sales after implementing digital signage. On top of that, the research is clear — digital signage frequently leads to more in-store traffic and customers spend significantly longer inside. These trends help to improve business’ bottom lines, allowing for greater opportunities in the future. 4 Additional opportunities Digital signage also helps to mitigate a variety of time-consuming jobs that have historically been the responsibility of employees. For instance, in the retail environment, digital signage can display a great deal 5 of sales information that employees no longer have to spend time relaying to the customer. This frees up their time to engage in more meaningful conversations, providing higher customer satisfaction and more opportunities to create the kind of genuine connections that lead to a loyal customer base. The jury is in The research has been done, and the results are clear: Digital signage works. From increased foot traffic to more satisfied customers, digital signage is working wonders. n KIOSK solutions 17