Kiosk Solutions Issue 18 - Page 16

digital signage Enhanced engagement Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention. So how does this affect business? Well, more views mean more opportunities to impact sales, and more interest means more customers through your doors, all of which can lead to opportunities for greater sales. 1 Greater satisfaction Digital signage can have a huge effect on your customers’ overall experiences. In fact, according to a Digital Signage Today article, customers that interact with digital signage report 46% higher satisfaction. 2 16 KIOSK solutions